Clean Sailors
Identity and guideline design for Clean Sailors, a not-for-profit sailing organisation looking to promote a greener presence to life on the ocean.

A right-facing triangle was chosen as a basic logomark, acting as a graphic representation of a sail. For the logotype, triangles were incorporated into the letter's ink traps, with subtle edits made to the remaining letters. As a start to the project, these were then applied to a range of merchandise such as t-shirts and tote bags as a source of promotion for the organisation.
Typefaces Used
Suisse Int'l
Neue Haas Unica
Art Directed Mockups (Tote Mockup)
Mockup.Maison (Shirt Mockup)

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