Clean Sailors
Identity and guideline design for Clean Sailors, a not-for-profit sailing organisation looking to promote a greener presence to life on the ocean.
A right-facing triangle was chosen as a basic logomark, acting as a graphic representation of a sail. For the logotype, triangles were incorporated into the letter's ink traps, with subtle edits made to the remaining letters. As a start to the project, these were then applied to a range of merchandise such as t-shirts and tote bags as a source of promotion for the organisation.
A right-facing triangle was chosen as a basic logomark, acting as a graphic representation of a sail. For the logotype, triangles were incorporated into the letter's ink traps, with subtle edits made to the remaining letters. As a start to the project, these were then applied to a range of merchandise such as t-shirts and tote bags as a source of promotion for the organisation.
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/e09e0899-93c0-4015-9f87-92bf0057dd1a_rw_1920.png?h=ff23abc9e861b2d4d6407192b1b41dc2)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/bc56c704-8d49-45a7-934f-1a08145398d8_rw_1920.jpg?h=326af6a30fb74236f54b99beff1c8113)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/9da28ce5-2931-4f89-8c09-9c6bcd690626_rw_1920.png?h=140b915bdaf2aaeff4f987748d5c6f2e)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/170c864c-89fe-43aa-88fb-97d2d828b34f_rw_1920.jpg?h=08c281c4466b26eb6ae9e772e977d3c2)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/260c6c78-5c54-44d1-964e-f23382a9e9f5_rw_1920.jpg?h=2d7cb80a56cac224e4d417da887edc16)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/ddf95c22-3826-449f-bb9e-c628c3a8ab44_rw_1920.jpg?h=590b1bad2e09f0f7997cb847187f675a)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/cb3b5b92-82ae-4c7e-a5fa-4633549aac2e_rw_1920.png?h=d09ff7a34cf9ab54fa6c02acfc0b1f0c)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/900f8747-fc3e-435c-b2f7-c1bfba666648_rw_1920.png?h=97dcd53325113a80b94c9dd9df3af17f)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/d08a643f-38ee-4c37-b6d0-b22b9655c66c_rw_1920.png?h=8cb255347cf3dcc2486bcc022b4fb48d)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/eaa82460-a7e9-4d05-a5f9-be9d29c21cbc_rw_1920.png?h=25d3c0c8a16f230248b60671d266f8b2)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/0272071c-ab01-46f8-867f-74659800f2bc_rw_1920.png?h=58ae8e761997402021f08ad642f6345e)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/0a6e002a-dea6-4969-98de-e750c1250bf7_rw_1920.png?h=e79d573217b8087d89013ab91236ca02)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/c24d8acc-53fe-428d-9cf0-68c263dccbe1_rw_1920.png?h=5d67bc7f24096c254488a9f4889c9344)
![](https://cdn.myportfolio.com/e2be814d-a7f8-4a42-a19f-f5eb886f6af8/befc4ad3-f1a5-4e38-b139-8acc83c5cd1a_rw_1920.png?h=e2169a8b505e8455d349594b8000d51d)
Typefaces Used
Suisse Int'l
Neue Haas Unica
Neue Haas Unica
Credits