A city identity plan targeted at improving mental health in urban environments using colour. Britain's Ocean City, Plymouth, was chosen for the project's conceptual pilot. 

Through extensive research, visual documentation and archives, a three weight typeface was produced. In its primary application, it would be used a semi-abstract signage system to benefit both residents and tourists. The design was chosen to be inspired from the International Code of Signals (ICS), transferring the maritime history of the city to its streets. The year 2020 is the 400th anniversary of the Mayflower voyage.​​​​​​​
Credits + Thanks
Nudge Community Builders (Mural Location)
Hope Parnell (Mural Painting and Logistics)
Betsy Humberstone (Mural Painting)
Connor Pocock (Photography)
Jodie Bishop (Plymouth City Council)
Alan Qualtrough (Type Design)
Gary Hicks (Maritime Research)
Alan O'Reardon (Plymouth City Museum)

National Maritime Museum Cornwall
South West Coastal Path
Plymouth College of Art